In a recent interview with Japanese media, the CEO of Square Enix, Yoichi Wada, has said that he believes the global team work which has gone on between both Square Enix and Eidos has a very strong bond that could well forge a super sized game studio in the future. The Japanese based Square Enix CG team worked very closely with Montreal based Eidos team to develop the up coming Deus Ex: Human Revolution trailer to showcase that title’s features. The collaborations impressed Wada who sees major potential for the 2 studios to work together again in the future if the projects are right for both groups. The press conference itself was called over a new label for Square Enix called Extreme Edges, which will focus on games aimed at the 18 and older crowd in Japan, ported from game developers in Europe and the United States. The titles for this label will include such hits as Just Cause 2, Blur, Singularity, Supreme Commander and Kane & Lynch 2: Dog Days.
The Japanese company expects to be able to expand their fan base rapidly with the release of the new titles which have done well in the US and Europe. This way they can bring fans in Japan a fresh set of games from over seas and give them an experience close tot he way that many Japanese games are ported to other countries around the globe. Japan has historically been a leader in the video game industry, but catch up marketing by a number of foreign countries has proved markets all over the world are capable of producing hit games that Japanese gamers enjoy.